With three new case goods collections that cover the bedroom, dining, and occasional categories, Klaussner Furniture claims to be transitioning to become a whole home supplier.
“We want to be a jack of all trades,” said Vice President of imported upholstery and case goods, Ben Radoll “With a lot of style, we’re going for flexibility. We are gradually transforming into a complete home.”
There are 85 SKUs total in the three new collections, Crestone, Arch Appeal, and Empire. A light natural wood color, white, and chocolate are among the available finishes.
The smallest of the three, Crestone, has 17 pieces and is modern with rounded edges and straight lines. The estimated retail cost of a bedroom set is $2,299, with a bed costing $799.
Radoll claimed that the business last market displayed an early prototype of its Arch Appeal to solicit feedback. Instead of gold, the hardware is now brushed nickel. A wood-veneered bed, storage-focused armoires, a 72-inch square dining table, and leather dining chairs are among the items.
Last but not least, the 27-piece Empire collection is made from quartered white American oak with a light natural finish. The bedroom area includes a flexible armoire, two nightstands—one open and the other closed—and two nightstands.
Empire, according to Radoll, is the second-cheapest case goods collection offered by the company.
In order to get feedback from retailers and prepare to launch both of these lines in the following market, the company also demonstrated two demo lines.
According to Radoll, the company’s business was getting better, particularly over the previous 45 days. He claimed that the supply is much better and that freight rates are continuing to decline.
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